I studied Psychology and thought that would be my path. But I stumbled into the advertising world instead — first leading sales teams and selling sponsorships, ads, and branded content, and then marketing.

Still, Psychology fuels how I approach work and relationships. I’m big on understanding human emotion, how our brains function, and what motivates behavior. That lens drives my curiosity — and it’s made me a more effective and thoughtful marketer, growth accelerator, and leader.

I’ve worn many hats in marketing and bring wide range. But the kind of work that lights me up?

Helping brands tell stories. Plenty of brands produce content, but not all are great storytellers. I help them find their voice and connect through stories and experiences that resonate.

Turning initial ideas into brand platforms. I spot strong concepts early and partner with creatives to shape how they come to life, what touchpoints make the most sense, and how to drive results. I love execution too; I just love the initial shaping — turning a kernel of an idea into a larger brand or campaign ecosystem.

Building. Whether it’s a new framework, brand platform, partnership, division, or a fresh approach to an old problem — I’m energized by creating what doesn’t yet exist.

I was born in Thunder Bay, ON, Canada but now live in Chicago with my awesome husband and our equally awesome daughter. I love reading (about humans, tech, emotion, and romance), gardening, singing (don’t ask me about my go-to karaoke song), traveling, and I dabble in painting and writing as stress-busting creative outlets. For those of you who like personality tests — I’m a Myers Briggs ESTP, Enneagram 8 (7 wing), and an Eagle on the bird test.