My Work History
VP, Brand & Media Solutions
First Tube (Horizon Media)
Aug 2022-May 2025
Expansion of role after Horizon’s acquisition, I oversaw Brand Solutions and Media Activation teams, helping brands maximize moments that connect more deeply with people. Led creative strategy and campaign activation planning, spanning content, creator, media, and experiences.
Head of Media Activation
First Tube
Nov 2021-Aug 2022
Led paid media team, directing strategy and planning, media buying and activation, and performance analysis across digital and social platforms. Developed integrated amplification strategies aligned with broader brand and performance goals.
Director, Digital
Mosaic
May 2017-Oct 2021
Senior leader of Content and Digital COE (center of excellence), leading strategy and activation of omnichannel campaigns. Guided high-performing team responsible for planning, execution, and activation of campaigns leveraging influencer, social, paid media, content, digital, and retail media. Drove integration across creative, media, and experiential functions.
Partner Events Manager
Google (Contract)
Jul 2016-Apr 2017
Led planning and execution of partner acquisition events for Google Premier Partners. Collaborated with Channel Sales and Premier Partner agency executives to drive cohesive event execution and partner engagement.
Director, Influencer Marketing
Mosaic
Jul 2015-Jul 2016
Launched, scaled, and led influencer marketing division for the agency across North America. Directed strategy, operations, and integration within broader marketing ecosystems. Led development of creator partnership and content strategies, developing impactful integrated, full funnel campaigns.
Dir. Brand Strategy & Partnerships
Pressboard Media
Oct 2014-Jul 2015
Led 2-sided growth and partnerships for early-stage SaaS content platform as first hire. Drove brand and agency partnership development, marketplace growth, content strategy, and campaign execution.
Dir. Sales & Brand Partnerships
The Grid (Torstar Media)
Oct 2010-Jul 2014
Led sales team, driving strategic revenue growth and partnership development, and sales across branded content, event partnerships, and digital and print media.
Business Development Manager
yconic
Sep 2009-Oct 2010
Led growth for youth marketing and market research firm. Consulted brands and agencies on development of market research studies and CRM-based marketing strategies and campaigns.
Account Manager
Brunico Communications
Apr 2007-Jun 2009
Developed integrated B2B media and sponsorship solutions for Strategy Magazine, Media In Canada, and ‘Boards Magazine. Managed client relationships and solutions for international agencies and commercial production companies in Canada.
If you’d like to learn more about my career and work experience, visit my LinkedIn.
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